2012 google play

On March 6, Android users turned on their smart phones and discovered that a blue and red triangle had replaced the little green robot for the App Store.

Google has re-branded Android Market as Google Play, rolling in a new icon and merging all content under one service. Music and eBooks, each formerly separated under Google Music and the Google eBookstore can now be all found under Google Play.

Milly Arcovedo, a senior majoring in both French and Spanish, uses an Android phone.

“The name changed the idea of what the applications provide. Having ‘play’ in the word appeals to a more youthful crowd,” Arcovedo said.  “‘Market’ sounded more professional but also more of a setting of commerce and trade.”

The name puts more of an emphasis on an inclusive market, with apps, books, music, and movies all available in one place. For other countries outside of the U.S., Google Play offers a more limited selection, but the company does have plans to launch movies and books to them over time.

A significant addition is the new website, which allows people to access Google Play not only from their Android device, but also from their computers. A quick link can be found on the black bar hovering at the top of all Google pages. All the apps and content bought can be accessed either way, due to the free cloud syncing technology between devices.

Android user and student Jascha Jimenez noted that this change allowed Android to compete with Apple.

“It is a smart move,” Jimenez said. “Google Play gives Android users something that is similar to the iTunes store that I can access on my computer.”

The content itself has not changed, only the presentation and the format of the market place. Android users will not lose any of their previous purchases; it will simply be shifted under Google Play. All Android accounts are untouched, with the only difference being the app name change.

Other changes include a tab that allows users to see a list of every single application bought on that account, even after deleting it. Reviews can also now be sorted by phone, making it easier to filter out issues that do not affect your phone.

Some students seem rather indifferent about the changes made by Google.

“I don’t mind that it is different,” Jimenez said. “It surprised me at first but now I think it is just interesting. It has more choices available now too which is cool.”

All in all, Google Play emphasizes a more open market with a greater range of applications to buy and the opportunity to access them even without an Android device.

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