Movies like The Devil Wears Prada or shows like Project Runway foster our perceptions of the fashion culture to be elitist and high in standard and designer price tags. A February fashion show in Austin annually fights against this very stereotype in breathing life into the creativity that comes with everything that is retro, vintage, crazy and exciting – unlike the placid and fluidly chic atmosphere that dictates rigid definitions of what is “in” or “out.”
So ladies and gentleman, get ready for the third annual FASHION FREAKOUT, “a catwalk collaboration of rock-minded trendsetters hell-bent on outfitting Austin’s most fashion backward.”
This Friday, Austin’s Mohawk will morph into a haven of timeless rock ‘n’ roll sewn together with the vintage styles that are an inherent image of Austin’s identity. Styles from Prototype Vintage Design, New Bohemia and Buffalo Exchange will collide with tracks from Ben Blackout, Angel the Ripper, and The Carrots to make for a unique statement of ingenuity and brilliance.
At only $10 a ticket for an event that embraces all ages in celebration of art and music, it’s a shindig that – as has happened the past two years the event has been in operation – is sure to be sold out. The doors will open at 7 p.m., and the catwalk lights up at 9 p.m [Web Ed. Note: The event is on February 6, 2010.]
Audrie San Miguel, co-owner of Prototype Vintage Design, and Jason McNeely, a local producer, created this fashion show that defines the very essence of Austin culture.
“Being in the vintage and rock ’n’ roll realm, I thought that there was definitely a party that needed to happen, and I think that is what separates Fashion Freakout from different fashion shows,” San Miguel said.
This show is rebellion against the norm in its most basic and raw form, much like the nature of the Paris Commune of 1871 defined by how it exemplified the idea of radicalism over what had previously been conventional in French government and society. It was termed as being “the greatest festival of the nineteenth century” when “everything was interesting and thus everything was possible” (Lipstick Traces) because in the grand scheme of the event, it was but a few moments of revolt and freedom that actually yielded products in the long run. The Commune, Debord’s Society of the Spectacle that fought against conformist society, the haunting and harsh tones of artists like The Sex Pistols, Sonic Youth or Van Morrison’s “Gloria” are all moments that ignite fires of revolt against the establishment, the core foundation of what it means to be rock ‘n’ roll or be a member of the coined “hipster” scene. This is the mental collage of ideals Fashion Freakout seems to be based on: A cry for something that deviates from expectation and, in doing so, creates something that could only be born out of passion for revolution.
Mike Wiebe, vocalist for local band the Riverboat Gamblers and the official emcee for Fashion Freakout last year, stated “Ultimately, what rock music is supposed to do is push things and hopefully offend the right people and coddle the right people … and I think that is what some of the fashion scene is intending to do… it’s supposed to be really divisive.”
This year, Fashion Freakout is sure to replicate its dedication to the immortality of rock ‘n’ roll and the looks of yesterday for tomorrow.
It will be an event ensconced in a feeling that everyone who had a part in creating it and everyone witnessing it can have simultaneously, leaving with an inward sense of understanding and satisfaction in making some noise in the world.