Shaping Our Future

Visibility and Recognition

Build far-reaching visibility and recognition for the University as an exceptional national undergraduate liberal arts and sciences institution known for engaging minds and transforming lives.

Areas for Action:

  • Reaffirm our identity and increase the number of people who know this institution to be "a rigorous national undergraduate liberal arts and sciences institution known for engaging minds and transforming lives." This will require the development and implementation of a broad based visibility effort that strengthens and builds upon the integrated marketing research and strategic actions implemented by Southwestern over the past five years.
  • Evaluate the name of the institution as part of the overall visibility and recognition effort, commission market research on the University's name, and use the research findings to make strategic decisions about keeping the name Southwestern University or changing it. If a change is warranted, undertake a name change process that is transparent and inclusive of the University's stakeholders.
  • Take full advantage of the fact that NITLE - a consortium of liberal arts colleges, focused on technology in teaching and learning and funded by The Andrew W. Mellon Foundation - is now based on the Southwestern University campus, which will make this campus more visible in the network of national liberal arts colleges. Convene conferences on our campus and consider possibilities for Southwestern, in partnership with NITLE, to host discussions on critical issues and "hot topics" of interest to faculty, staff and students around the country.
  • Gain greater visibility in the Georgetown community and in the region through the Center for Lifelong Learning partnerships with such groups as Senior University and other community based educational entities whose missions are congruent with the mission of Southwestern University.