Office of Communications

Style Guides

Other style guidelines may be more appropriate for special types of publications such as invitations and citations. For questions about style guidelines, please contact Kristina Moore at ext. 1769.

Print Style Guide

Download the “Print Style Guide” as an Adobe PDF. This style guide was developed to assist those writing articles for campus periodicals as well as news releases. It includes some commonly used AP style rules as well as style questions that are specific to Southwestern University.

Web Style Guide

For our current website’s styles visit the online web style guide. The site includes information on fonts and typography, colors, images, video optimization, writing for the Web, and considerations for academic departments.

Mascot Insignia Usage Guide

Download the “Mascot Insignia Usage Guide” as an Adobe PDF. This guide will guide you in the use of the Mascot Insignia, including color, approved treatments, incorrect logo use, staging and spacing, positioning, minimum logo size, electronic usage and and print usage.


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