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At Southwestern, we have been engaging minds and transforming lives for nearly 175 years. It’s what Southwestern does; it’s our promise to students, parents, and the community as a whole. How well we fulfill that promise is our brand.

The Strategic Plan for Southwestern University 2010–2020 calls for building far-reaching visibility and recognition as an exceptional national undergraduate liberal arts institution. Sharing the collective Southwestern community’s experiences of that fulfilled promise in a consistent way helps meet this objective.

Consistency requires a plan and collaborative teamwork. We continue to work with all of the University’s communicators toward achieving this goal.